English Translation

36 - 32 average calculation. By nature, the publisher also has to pay the costs of the lower due to the favorable prices at higher prices. Even with a circulation of 3ooo pieces, the picture is quite different. As a result of the more favourable cost structure, the publisher would already be able to do so by means of further printing, provided that the mini- sterium granted him the maximum sheet prices. In this case, our 32) textbook would be available on Kč 2l,9o, so it would be lower than the price calculated on the basis of the sheet prices above. Now, in this case, the publisher will submit the price of Kc 24.-- to the Ministry for approval in order to get the difference in the case of lower editions. The price actually calculated would only appear if competition for this textbook from another publisher was present. The cost structure of the Czech school books is much more favourable than for the mentioned contributions, which are valid for the German school book publishing house. Here you can accept the average edition with about 4 - 5oo copies. In many cases the edition will be even higher. Consider the pricing of the same textbook with a circulation of 55oo: the total cost in this case amounts to Kč 65 2o7.-- , so that the number of